New York, meet New Belgium

New Belgium Brewing asked Augur for a campaign to announce their long anticipated arrival in the Empire State. 
We created a series of experiences and giveaways to showcase their deep love of bicycle culture, spirit of carnival fun and mission to gift delicious beer to the people of New York.
Inspiration is easy when you work with an employee owned company dedicated to innovation, community and sustainability. 

Our partners, the renowned, employee owned Samurai Bike Messenger Service, hand delivered special invitations to a week of NBB hosted events throughout New York.

Our special encounters, giveaways and promotions introduced all New Yorkers to the spirit, style and flavor of New Belgium Brewing.